Who We Are
Highly Qualified and Motivated Industry Leaders.
McPherson Communications gives you all that you need to elevate your brand. Our firm devises, develops, and manages your strategic marketing and public relations campaigns with the ultimate goal of increasing your visibility to optimize your organization’s credibility, products, services, and brand.
Taking account of your specific needs and desires through an initial consultative process, we collaborate with you from visioning through the planning, implementation, measurement, and evaluation phases.
Founder and International Consultant, Sharon McPherson, brings a unique worldview to our approach and to your brand with a stellar career spanning over 25 years as a communications leader in public service with the United Nations in New York, Africa, Europe and Asia, as a trusted adviser to Heads of Governments, and in the private sector in the Caribbean and the United States. Sharon has successfully devised and implemented numerous communications strategies during her professional life.
McPherson Communications understands the gamut of global audiences and the value of targeted messaging to resonate with consumers worldwide. We take pride in our capacity to expertly deliver powerful results.
Let us help you to thrive and grow exponentially.
SERVICES
Invest time and resources in your brand - Tell your audience who you are; entice them to respond
Image is Key
Public relations can be a major investment for your organization and brand, and, moreover, an asset when correctly implemented. Yet, so many entities short-change themselves by applying generic models that are not an organizational fit.
Meanwhile, some are reluctant to include public relations and marketing in the operations budget, not understanding how a properly managed PR and/or marketing campaign can build and expeditiously level up their organization or business.
McPherson Communications is firmly in place to support and provide the necessary expertise to enhance your image, propel your entity forward and help you achieve your business and organizational goals.
Collaboration for Growth
We first meet with our clients to identify priorities and make pragmatic choices. We will then apply methodologies to fit your needs, including multimedia production and programming.
- Development of media, analyst, and think tank relations
- Community relations
- Digital and print media
- Speaking engagements and script preparation
- Event planning and marketing
- Trade shows
- Exhibits and displays
- Branding – social media marketing and engagement, creation of digital content, and production of promotional items, among others
WINNING
Advancement is at the core of the functions of McPherson Communications
Customized Strategies:
Our tailored PR and marketing solutions are designed to meet your specific needs, ensuring maximum impact and engagement.
Proven Expertise:
We have a track record of success in building brand authority, managing crises, and executing high-impact campaigns.
Integrated Approach:
We offer a seamless blend of public relations, digital marketing, content creation, and social media management to create cohesive and effective communication strategies.
Data-Driven Results:
Our strategies are backed by thorough research and analytics, allowing us to continuously optimize campaigns and demonstrate clear ROI for your investment.
Strong Media Relationships: Leverage our network of media contacts to secure top-tier coverage and placements that enhance your brand’s visibility and credibility.
Innovative Solutions:
Stay ahead of the curve with our cutting-edge techniques and tools, ensuring your brand remains relevant and influential in a rapidly evolving market.
MCPHERSON COMMUNICATIONS
BRAND DEVELOPMENT & PUBLIC RELATIONS
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