David McPherson

David McPhersonAs President of McPherson Communications, David tells clients’ stories, so the public listens. Current clients include: Strongco, SOCAN, ClubLink, Retail Council of Canada, TDI Golf, and Naylor.

Beyond the written word, I’m a results-driven communications consultant with extensive experience in both internal and external communications. I have a talent for distilling difficult concepts into plain language. I always look to integrate industry best practices and the latest social media trends into all my clients’ communication campaigns to raise brand awareness and to engage a diverse group of stakeholders.

Before starting my small business, I spent 12 years as a senior communications consultant in the public sector, specializing in employee communications.

As a freelance writer for the past 20 years, here are just a few of the many publications where my work has been featured: The National Post, Golf Canada, CAA magazine, Hamilton magazine, PGATOUR.com, Words + Music, and Canadian Retailer.